"Gold" -- even in a whisper, the word is heard in the in the entire mountain.
"Gold" -- it awakens even the deepest of sleepers.
"Gold" has them all in a great flurry.

And you want to have it, too -- the fabled treasure of the Red Mountain -- but you won't get it for free! You need to enlist creatures to help secure your share. For you have rivals, others who are deluded enough to believe they also have some right to the treasure. Well, they are wrong: this is your treasure -- and yours alone! You will have to show them the hard way, by having your creatures vanquish them in battle.

For the victor, fighting and pillaging is always fun. And you're bound to be the victor, right?