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Every player is the owner of a beer brewery house. He owns a brewery with a yield of 50 hectolitres (1316 gallons), lorries to transport the beer to kiosks, pubs, supermarkets and wholesale dealers, and he employs field operatives (FOs) who try to open up new markets and to take over kiosks, pubs, supermarkets and wholesalers whoare buying their beer from the competition. In order to achieve this aim, every brewer has to take into account the current customer taste and influence it as well as he can.